Full time
Year 1
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Fundamentals of Marketing (15 credits)
- Introduction to Public Relations (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Consumer Behaviour and Culture (15 credits)
- Brand Communication (15 credits)
- Global Marketing and Culture (15 credits)
- Marketing Planning (15 credits)
- Marketing Management (15 credits)
- Marketing Research (15 credits)
Students are required to choose 30 credits from this list of options.
- Social Listening (15 credits)
- Business-to-Business Marketing (15 credits)
- Service Marketing (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
- Customer Relationship Management (15 credits)
- Marketing Sustainability and Leadership (15 credits)
- Strategic Brand Management (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 15 credits from this list of options.
- Branding in Virtual Worlds (15 credits)
- Entrepreneurial Marketing (15 credits)
Part time
Year 1
Students are required to study the following compulsory modules.
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Fundamentals of Marketing (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Introduction to Public Relations (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Brand Communication (15 credits)
- Global Marketing and Culture (15 credits)
- Marketing Planning (15 credits)
- Marketing Management (15 credits)
Year 4
Students are required to study the following compulsory modules.
- Consumer Behaviour and Culture (15 credits)
- Marketing Research (15 credits)
Students are required to choose 30 credits from this list of options.
- Social Listening (15 credits)
- Business-to-Business Marketing (15 credits)
- Service Marketing (15 credits)
Year 5
Students are required to study the following compulsory modules.
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
- Marketing Sustainability and Leadership (15 credits)
- Strategic Brand Management (15 credits)
Year 6
Students are required to study the following compulsory modules.
- Customer Relationship Management (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 15 credits from this list of options.
- Branding in Virtual Worlds (15 credits)
- Entrepreneurial Marketing (15 credits)
Sandwich
Year 1
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Fundamentals of Marketing (15 credits)
- Introduction to Public Relations (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Consumer Behaviour and Culture (15 credits)
- Brand Communication (15 credits)
- Global Marketing and Culture (15 credits)
- Marketing Planning (15 credits)
- Marketing Management (15 credits)
- Marketing Research (15 credits)
- Placement Preparation (Business School)
Students are required to choose 30 credits from this list of options.
- Social Listening (15 credits)
- Business-to-Business Marketing (15 credits)
- Service Marketing (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Work Placement (Business School)
Year 4
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
- Customer Relationship Management (15 credits)
- Marketing Sustainability and Leadership (15 credits)
- Strategic Brand Management (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 15 credits from this list of options.
- Branding in Virtual Worlds (15 credits)
- Entrepreneurial Marketing (15 credits)